LA Fitness has contracted Physical Company to create and equip ‘Primal Series’ gym floor classes and refresh its group fitness offering.
As part of the two-year deal, the health club operator invested £250,000 for the initial supply of equipment and Primal Series programming. Further investment, bringing the total to more than £300,000, is ongoing to refresh the group fitness kit offering.
The five 30-minute Primal Series classes combine high intensity small group sessions with Physical Company functional training equipment, including kettlebells, slam balls, Powerbags, Grid foam rollers, BOSU, medicine balls, ladders, dumbbells, Surge and SandRopes. The concept originated with LA Fitness but was developed by Physical Company trainers.
Classes launched in October 2014 at selected LA Fitness clubs in London, and were rolled out over a two month period across all 44 of the operator’s clubs. New releases are issued every six to eight weeks in a bid to keep the classes challenging and interesting.
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